Brand Guidelines

Every business needs a consistent brand. Branding defines what your organization is and what
it does. Presenting your brand in a consistent way is important because it allows customers and
prospects to easily identify your business/products which is a factor in
whether someone will choose to become a customer.

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Brand Communication

Define you brand purpose, promise, personality and values to connect with customers and prospects. Customers choose brands whose values they understand and relate to. Use this template to establish your rules for communicating your brand to the market.

Create a consistent brand strategy to relate your business values, represented by your brand and defined by your mission statement to build a relationship with your target audience. Strengthen your relationship with existing customers and create opportunities with your prospects within you target market.

Brand Style Guide

A brand style guide, often referred to as a brand book, standard or guidelines sets out the rules and standards that control how your brand is visually represented internally and externally. This includes the logo, colours, typography, language, photography, and UI patterns.

These rules and standards relate to the brand mission statement which enables employees, partners, customers, suppliers and prospects to understand your brand, what you’re trying to achieve, and why it should be represented in a certain way.